C-Suite outreach wins ⭐

#1

Share all your C-Suite outreach wins here.

It’d be great to include:

  • Specific outreach examples (like email excerpts, conversation recaps)
  • Timeline overview
  • Key milestones

(the wins you share can be big… or small)

#2

Took 18 months of nurturing the CMO of a large B2B Tech company via countless emails, phone calls, Linkedin messages and hand-written direct mail to land a meeting with the CMO that later turned into a very significant deal for the company. It’s a good reminder that being persistent while providing valuable content will ultimately pay off.

2 Likes
#3

I sent one email to a CRO at a Fortune 500 company that led to a meeting with one of his direct reports and ultimately a six-figure deal. It was a relatively simple yet effective message centered around how we can help solve their revenue growth challenges and included a quote from their CEO as well.

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#4

What would you say was the magic moment that led to the turning point? What specifically would you say landed the meeting?

#5

Would love to see what the message looked like if you’re open to sharing? That’s a rarity to connect with someone at that level with 1 email, so I’d love to see how you structured it, and what you focused on that resonated with she/he.

3 Likes
#6

Hey Nino, I’ve included the message I sent below. Hope this is helpful!

NAME,

Over the past year to June ‘22, PROSPECT has seen impressive revenue growth of $511M (8.9%). To meet investor expectations, PROSPECT will need to increase revenues by $994.1M (6.9%), in each of the next three years.

During the Moffett Nathanson Summit in May ‘22, C-LEVEL EXEC spoke about the huge barriers of entry into global eCommerce and enterprise markets as a whole, citing sticky solution sets as a primary example.

Databook enables GTM teams to overcome barriers by mapping use cases to financial pain points and management priorities and then surfacing the most relevant solution for that customer - easing the burden of entry and simplifying the transition period.

Microsoft, Salesforce, and Databricks leverage the Databook platform to over 35,000 enterprise sellers, resulting in:

  • +2.5x Avg. Deal Size

  • +2.65x Pipeline Increase

  • +4.3% Conversion Rates

When would you be available for a 15 min discussion on how Databook can help PROSPECT exceed revenue expectations?

7 Likes
#7

That’s a great looking email, @jesse.palmer :star:

#8

@nino.buccilla Curious about your thoughts on the example!

#9

Thanks, Jesse! Great email :+1:

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#10

Great e-mail. One thing I have been trying is adding a link to my calendar giving them an immediate oppty to book time rather than ask for 15 mins. I have had some success.

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#11

Hi Greg, are you using calendly? I’ve been thinking about doing the same.

#12

Hello @amy.tsao.demmler,

We actually use Outreach and their calendaring system. Side note, I do all my e-mails in Outreach so I can track opens and clicks. It is far from perfect but at least there is comfort in knowing someone is at least seeing my e-mail.

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#13

Haven’t used this process improvement yet, though I will be bringing my current xVP contacts into the loop. Most of my current relationships are with xVP levels and cannot outreach to CxO without their sponsorship or awareness.

#14

Great insights here…
Build a cadence that is centered around the customer’s POV. Let them know that their business is important to you and a priority for your success. Solving their problems is something that you actually care about…less sales and more partnership.

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#15

I haven’t read the earlier posts so sorry if this has already been suggested: use humor!

I recently wrote to a prospective CIO ending with “And congrats on landing the deal with Rolls Royce, can’t wait to see y’all rock up in a Phantom next time”.

1 Like
#16

I was engaged in a very large deal with and FSI firm for their core data lake. Competition was hand in glove with a key commercial banking exec and got him to champion their solutions by adding sweeteners to the deal. I had to counter it with an equally strong or higher up exec. I reached to the strategy and innovation head and got him on a key early adopter list for a new product. Thanks fully a quick poc bore fruit and he championed our cause directly to the CEO and opened up a new funding route. It all started with a simple reach out on likedin talking about a revolutionary product and 5 competitive advantages it will give the FSI against their closest competitor:)

#17

Great email Jesse!

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#18

its fantastic to know

#19

We have recorded impressive revenue growth.

1 Like